I admit I’m a lover of words in general and old sayings in particular. I recently attended a gathering of agency heads in Florida to discuss process improvement. I got some good ideas on streamlining and adding value, and met some very cool people. But the mantras and sayings I came away with made me happier than a puppy with two tails. Gallagher at a fruit stand. A possum eating yellow jackets. Here are four of my favorites:
Every business relies on overachievers.
At the risk of bragging too much on the people I work with, this is something that I see regularly at Access. People who do the job are all well and good, but real success for any company, whether you deliver port-a-potties or buckyballs, depends on people who look beyond the obvious and perform above the norm.
Work toward goals, not deliverables.
While this is particularly relevant to the agency business, it is a differentiator between being a vendor and a partner. No company really needs a new computer server, they need communications to be more efficient. The system is a conduit, the communications the solution.
Thinkers on staff, doers on call.
This is not particularly the way Access works but is an interesting concept. A company should own the vision and strategy, but not get overly bent-out-of-shape if you don’t control every step of “making the sausage.”
Public relations is a process, not a project.
We have always understood and believed this, but I don’t think I have ever heard it articulated more succinctly. We are hardwired into the companies for which we perform best.
If you have a favorite old saying, unshakable truth, or business mantra, email it to me at [email protected]. I might include it in a future blog post. And even if I don’t, it will make me happier than a bird with a French fry.