Virginia Tech Campaign

As the commonwealth’s most comprehensive university and its leading research institution, Virginia Tech offers 215 undergraduate and graduate degree programs to more than 30,000 students and manages a research portfolio of nearly $400 million. And when a university of national prominence like Virginia Tech announces a capital campaign with a $1 billion goal, people take notice.

Two years before going public, Access was in the trenches, helping Virginia Tech create a campaign identity and brand to guide all materials. We worked with university leaders to craft the master campaign case statement, as well as 17 individual cases for each major college and a presentation tool for the package. The campaign featured striking watercolor images and powerful copy from the university’s leaders.

“The folks at Access did more than give us what we were after — they gave us more than we had envisioned. Bottom line? They worked for us just as well as they worked with us — a pretty rare commodity these days.”

– Michael Kiser
Director of Development
Communications