Blog & News

Tips for Taking your Cut at Blogging

By Todd Marcum, President

Major League Baseball teams will begin opening their season over Access Blogging Tipsthis weekend, which to baseball enthusiasts symbolizes that life is good and all things are possible. I am an avid fan of the sport and one of the things I enjoy is collecting vintage baseball cards. Like really old.

A few years ago, I began collecting an obscure and kind of ugly set of baseball cards from 1941 produced by Gum, Inc. Along with my collecting, I decided to do a blog and present a little research on each player as I obtained a card. This accomplished four goals:

  • It allowed me to write something for the simple enjoyment of writing and sharing. There is not technical profit in such a blog, at least on the scale in which I did it, so it was pretty much writing for the sake and enjoyment of writing.
  • It allowed me to practice blogging…that meant sticking to a schedule and finding a style and voice that was right for the content.
  • It allowed me to work on the technical aspects of WordPress. I’ll never be a Greg or Gary, but just getting something on the Internet was a learning process.
  • It gave depth to the admittedly geeky pursuit of collecting baseball cards. I wasn’t just acquiring pieces of pasteboard, I was learning something extra about the players.

If you have an interest in 1941 Double Play baseball cards, or just want to be polite, here’s a link to my blog. It’s still imperfect with a typo here and there, but it’s out there ready for me to improve it any time I get a few idle minutes. I’ve had readers from all over the world and get an occasional message from other collectors.

If you have something you are interested in blogging about…whether it’s for business or personal pleasure…here are my blogging tips.


Blogging Tips

  • Get started. Don’t worry that it won’t be good enough…create something and polish it later.
  • Mix personal experiences with technical facts. This will broaden your blog’s appeal.
  • Make a blogging schedule. If it’s business, be diligent about adhering to it. If it’s personal, use it as a guideline. Remember, from a business standpoint, one person does not have to write all the blogs. More than half the staff here at Access has penned a blog. We share content development responsibilities with some clients.
  • Write what you know or at least what you’re interested in.
  • Write a decent headline. It really helps boost your blog readership.
  • Understand your goals in blogging…what do you want to accomplish through your blogging activities? Generate sales? Generate leads? Become more likable? Just to express yourself? Just figure out the point of your blogging activities…which will lead you to:
  • Who do you want your audience to be? How can you write in a style and on topics that interest them?
  • Figure out how you want to distribute your blog…opt in email? SEM? Paid social? Just because you put something on the Internet is no assurance anyone will ever see it.
  • Once you have found readers, value them and listen to them. Did you ever have a blog, serial, or television show that you really loved and then it started to come out less and less frequently? Pretty soon you stopped caring about it. The same will happen to your blog if you don’t value the unstated contract you have with your blog readers.
  • Be patient. Although we’ve had some very rapid success with some blogging products on behalf of clients, such as the blog we work with Virginia’s Blue Ridge on, most blogs take time to develop a voice and an audience.


Blogging for Business

If you’re interested in blogging for business, feel free to contact our content specialist, Jeremy Butterfield to learn how to create a blog that can help your company attain its goals. If you’re interested in debating whether Johnny Mize was better than Willie McCovey, well, you’re probably better off contacting Todd.

Topics: Agency Life