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The obligatory Super Bowl blog

If you like a good football game, well, there’s always next season. An unexpectedly good Bruno Mars halftime show was not enough to make the Seahawks’ systematic 43-8 dismantling of the Broncos entertaining.

As the game got ugly fast, it was up to the commercials to carry the day. How did that work? Like all of life, commercials don’t exist in a vacuum. The game was supposed to have been a festive, feel-good platform for the spots, but the blowout may have contributed to less than stellar reviews of the ads for many morning-after ad analysts. I feel for those advertisers who bought fourth quarter time. But that’s how the football bounces…

And now on to the staff favorites:


Gary and Trina: Doritos Time Machine

Produced by a Virginia Tech graduate, Gary said the spot was “well executed (writing, acting, editing, etc.), comical and did a nice job with the product.”


Chris: Cheerios
My favorite thing advertised during this year’s Super Bowl? Tolerance.

Last year Cheerios became a toasted-oat lightning rod for the issue of race in America when their adorable little commercial featuring an interracial couple and their child drew a jaw-dropping torrent of unimaginably ignorant hate-comments on YouTube. So much so that General Mills shut down the comments section. It was easy for cynics to see it as an enormous corporation using race to sell cereal.

But, when Cheerios doubled down last night, showing the same family discussing the addition of a baby brother, it proved the opposite. Here was a global brand using its good name to advertise tolerance.

Chris also gave kudos to the Smart Car spot.


Todd: TurboTax

In a year of presumptuous car commercials, social statements, and contrived contests, Love Hurts by TurboTax did a nice, funny, relevant commercial, well-produced and spot-on for the market they were trying to reach.


Laura:  H&M

“Well, it’s David Beckham.”


Susan had several, among them:  Bank of America/U2

They added the CSR component; it will be interesting to see how many singles were downloaded from iTunes within the time frame given.


Melissa and Brandi: RadioShack

Brandi says she loves the 80s and anything that includes ALF is a winner in her eyes. She also praised Cheerios for producing a “sequel” to last year’s spot.

Melissa said: “The RadioShack commercial was the best, in my opinion. They identified their market and crammed so much 80s flare into you couldn’t help but relate to it.


Tony: Bud Light Up for Whatever

Tony was up for the ride: “It kept me entertained and made me remember the product, which is something often missed in Super Bowl commercials.”


Dawn and Rachel:  Budweiser Puppy Love

This ad scored big on its cute factor.


Misty:  Chevy Life

“From the woman’s emotions and interaction with her husband to the beautiful song, it was touching and moving – I was in tears.”


Greg: T-Mobile / Tim Tebow

“I always appreciate self-deprecating humor. It is something sorely lacking in the world of celebrities.”


Kris: Ellen Beats / Three Bears

“I thought she was funny and charming.”

According to USA Today’s AdMeter, Puppy Love was the big winner with viewers.  Read more here.

Topics: Agency Life, Advertising