I like to hike. Given where we live, I have lots of opportunities to get out and experience the beauty in Virginia’s Blue Ridge. Vistas abound and waterfalls are plenty. I even enjoy finding large stands of timber that have been growing to the point that you can almost get a sense of what it
Vice President, Strategic Marketing
Jerry, a graduate of the prestigious University of Virginia McIntire School of Commerce, joined Access in 2011 and brings a pragmatic approach to creative services — always focused on strategy and results. Jerry develops and maintains client-valued relationships as a marketing strategist and provides recommendations to existing and prospective clients. These include new customers/audiences, innovative programs and market research. He consistently demonstrates a thorough knowledge of client products, marketing initiatives, market research techniques, promotional venues, brand strategy and legal requirements, as well as anticipating future challenges and opportunities.
Jerry's Blog Posts
“How much in sales lift can I expect from spending a billion dollars in advertising?” I was recently asked this question by a prospective client…okay, it wasn’t really a billion dollars but I got your attention didn’t I? Nonetheless, what’s the answer to the question, “If I spend ‘x’ amount on developing and implementing a
So how is that effort to appear on Google’s first page of search results working for you? Odds are, if you are trying to drive business to your website, somewhere along the way you’ve encountered an entourage of consultants, or at least opinions and advice delivered ad nauseum via the web, about enhancing your company’s
“But our guess here is that other PR agencies and communications departments will follow FleishmanHillard’s lead. The rapid pace of change in media and marketing leaves PR execs with little choice.” That quote is from an article written this week and published in many media outlets, including PRNews. Basically, it is a nicely crafted press
For many companies looking to hire an agency, whether a start-up or Fortune 500 company, the process can be overwhelming and intimidating. Even more, the thought of outsourcing work may seem nerve-racking and stressful to many marketing managers and executives. Tony Pearman, Chief Creative Officer of Access, and Jerry Dunnavant, Director of New Business Development,