Bad grammar isn’t just annoying to badge-carrying members of the grammar police like me. It affects a company’s trustworthiness, credibility, and even sales. While I’d like to drone on about all the funny memes I can’t share because of mistakes or hidden rocks painted with misspelled words like I usually do, today’s blog is only
Senior Account Manager
When choosing a career path, Brandi didn’t set out to be your grammatical resource and ardent client advocate, but with every costly typo negated and looming deadline bested, Access and our clients count themselves lucky that she chose the advertising life. A former television news professional turned healthcare marketing pro, Brandi remains a loyal AP Style advocate and your unrivaled proofreading resource in a topsy-turvy world where serial commas are (slightly) favored and texting language is used with abandon. Brandi’s keen attention to detail and dedication to client satisfaction leaves no deadline conceded or budget blown.
Career sans advertising
Actress. Although I have considered teacher, nurse, and hair stylist. So, who knows.
Brandi's Blog Posts
It seems so simple. The final comma in a list of things. But oh, it’s so much more. Also known as the serial comma. Lesser known as the Harvard comma or series comma. And known to me as a thorn in my side on an almost daily basis. I wonder how many red markers I’ve
I know what you’re thinking, it’s October and the Olympics are long gone. Lochte’s night out, Bolt’s relaxed smile and Phelps’ medals record are all behind us. But media impressions data continues to stream in from Olympic coverage that showcases a redeveloping media landscape that advertisers like us always have on our minds. Every four years, I
By Brandi Dawson, Account Executive A commercial that makes you laugh can be memorable. A commercial that brings tears to your eyes, even more so. A commercial that makes you ugly-cry at your desk in an open office in front of your coworkers? An advertiser’s dream. Subaru’s “Dream Weekend” commercial is just that. An old
By Brandi Dawson, Account Executive Proofreading has always come easily to me – sometimes it’s more of a curse. It truly UPSETS me when I see something that has been published with a mistake in it. I wish that I didn’t notice these things, or at least not care, but alas. Restaurant menus have left
by Brandi Dawson, Account Executive I recently moved and am now driving an hour and 15 minutes to work – each way – as opposed to the 10 minute drive I had been accustomed to for years. You wouldn’t think (or at least, I didn’t expect) that losing a little over two hours each day
Between working in marketing and advertising and being involved in theatre, there aren’t many things I don’t question when it comes to performance, whether it’s a movie, TV show, commercial or play. And on top of that, I’m cynical to begin with. As much as I hate to do it and try not to, I