Team

Tony Pearman
TONY PEARMANPresident and CEO

Birthed as a creative, Tony has intentionally pursued this life since being voted Most Creative by his Eastern Montgomery High School classmates. Decades later, adventures in brand development continue to challenge and inspire the Access co-founder. Motivated by the development of creative solutions in the face of demanding challenges, Tony thrives when communicating human emotion through advertising. An industry thought leader, Tony has served as chair of the National ADDY Committee, a member of the national AAF Board of Directors, is the recipient of the AAF Silver Medal for lifetime contributions to the advertising industry, and even spent a brief time as an adjunct faculty member at Virginia Tech. Tony’s work ethic in life translates to a strong devotion to the creation of new ideas and their impact on clients.

Career sans advertising

Architect. Sadly, math isn’t my thing.

Rachel Spencer
RACHEL SPENCERVice President Strategic Communications / Associate

Rachel became interested in behavioral influences as a sociology major in college. This background makes her ideally suited to manage our public relations efforts as well as direct research, discovery, and communications strategies for our clients. While others blindly push organizations forward with little regard for understanding, Rachel helps clients take a step back and consider the why, not just the what. Detailed research and a strategic approach to data-driven marketing campaigns help clients make sense of behavior, reach target audiences at a human level, and ultimately be heard above the noise of an ever-expanding marketing landscape. Specializing in qualitative research, Rachel’s tailored approach explores what you don’t know and finds answers to the questions you’ve never asked.

Career sans advertising

HR or meteorology. The latter may or may not have been influenced by Helen Hunt in Twister.

KRISTINE BAILEYVice President / Creative Director / Associate

Kris’ love for typography and color theory is only surpassed by her professional sophistication and exuberant artistry. Our first and most decorated employee, Kris has helped our clients achieve their conceptual visions from the very beginning of this experiment called Access. Whether making your content work in a defined space or designing from a blank canvas, Kris enjoys solving the intriguing layout puzzles presented to her on a daily basis. Graphic design allows Kris the opportunity to collaborate regularly with the best in photography, illustration, and type to create a symphony of designs and award-winning publications.

Career sans advertising

Sloth rescue. Honestly, I never truly considered anything else.

Chris Henson
CHRIS HENSONCreative Director

It may sound odd for a creative, but the real excitement for this skilled graphic artist isn’t in the design. For Chris, the revelry begins when the work is done, the campaign has launched, and the needle has moved. As he puts it, “When our work does its job.” Chris is one of Access’ most imaginative minds. The unrelenting pull of artistic pursuits led Chris to advertising and now he couldn’t imagine doing anything else. After finding his place, the consummate creative devoted all focus to amplifying the voice of every client through design. As an artist, writer, composer, editor, conceptual thinker, and energetic collaborator, Chris has helped create award-winning advertising in diverse markets nationwide.

Career sans advertising

I have almost been a truck driver, industrial engineer, famous rock drummer, shop owner, weatherman, film composer, and radio station manager.

Deshea Witcher
DESHEA WITCHERDirector of Digital Marketing

You recognize the words. PPC campaign, lead generation, conversion tracking, website optimization; the list goes on and on. DeShea prides himself on serving as your trusted resource for SEO and SEM programs by removing the technical jargon and bridging the gap between your digital campaign and overall marketing initiatives. Digital marketing can be mystifying. Evolving technologies bring constant change and without an expert by your side to weed out fake traffic and empty impressions, achieving a real ROI can be a significant challenge. An entrepreneur himself, DeShea feels a personal responsibility to establish key performance indicators and create actionable leads that drive revenue. DeShea maintains more than a dozen active certifications from both Google and HubSpot to stay on the cusp of the developing digital movement.

Career sans advertising

Retail sales. But the ability to do my job from Anywhere, USA is what I really wanted.

Greg Keene
GREG KEENEDirector of Development

Satisfying a lifelong interest in computers, Greg began his career as a programmer before landing in the wide world of web development. Intrigued by rapidly evolving technologies, Greg transitioned from managing a U.S. Postal Service network to the programming variety that only a firm can deliver. Presented with unique challenges every day, Greg’s diverse skill set allows him to break free from prebuilt, template-driven boundaries and create the custom-built websites and digital resources our clients need. Does your web team need more convincing? Feel free to copy and paste the following: Greg is fluent in PHP and Javascript, as well as ASP, C#, and ColdFusion. He develops databases and user-managed backends through MySQL, SQL Server, or PostgreSQL that are functional, friendly, and powerful.

Career sans advertising

History professor. I have a degree in history and still enjoy reading up on it today.

Michael Craighead
MICHAEL CRAIGHEADCreative Director

Michael’s passion for creative problem solving through artistic exploration drew him to communications. In search of a career that appreciates creativity and rewards artistic skill, Michael’s place in advertising is tackling the “difficult” projects that require creative study and problem solving. A master stylist, Michael uncovers a brand’s individual persona and visually expands that identity through unique brand marks, infographics, website designs, vivid digital animations, and visual storytelling. Energized by technological advancements in the industry that have injected opportunities for more genuine and personal communication, Michael’s celebrated illustrations and animations drive customer engagement and actionable response around the world.

Career sans advertising

Homestead farming. Animation, composing, and painting would be my nightly side gigs. 

Misty Smith-Klein
MISTY SMITH-KLEINSenior Account Manager

Whether you recognize her as a partner, a colleague, or your advertising liaison, Misty is one thing to all clients – a guiding light. Misty focuses her natural talent and personal enthusiasm for project management to put a client’s mind at ease with consistent communication and detailed workflow systems. As a senior account manager, Misty plays an invaluable role in managing client expectations, supervising budgets, and organizing strategies. Your advocate for projects that stay on budget and are delivered on time, Misty’s uncompromising dedication to client satisfaction places her firmly in your corner for the duration of any marketing challenge.

Career sans advertising

HR. I love developing a strong team.

BRANDI DAWSONSenior Account Manager

When choosing a career path, Brandi didn’t set out to be your grammatical resource and ardent client advocate, but with every costly typo negated and looming deadline bested, Access and our clients count themselves lucky that she chose the advertising life. A former television news professional turned healthcare marketing pro, Brandi remains a loyal AP Style advocate and your unrivaled proofreading resource in a topsy-turvy world where serial commas are (slightly) favored and texting language is used with abandon. Brandi’s keen attention to detail and dedication to client satisfaction leaves no deadline conceded or budget blown.

Career sans advertising

Actress and/or dog rescue.

Robyn Lewis
ROBYN LEWISAccount Manager

During her time as an Access intern, we may have influenced Robyn’s professional path, but as an account manager, it’s now Robyn doing the influencing. Robyn’s proactive approach to project management continually closes the gap between client communication and creative development. Energized by challenges and enthralled with the creative process, Robyn moves seamlessly between client relations and project management to ensure projects are delivered on time and within budget.

Career sans advertising

Nursing. But my passion for helping people couldn’t outweigh my aversion to blood. So here I am!

Trina Daniels
TRINA DANIELSAccount Coordinator

In a world where no two days are alike, Trina is an unflappable presence in an otherwise hectic industry. Trina takes great care to ensure every Access visitor is comfortable and feels welcomed. A veteran of the advertising scene in Virginia, Trina has enjoyed working with many of the largest and most prestigious accounts in the Commonwealth. An ardent contributor, Trina can be found where projects move fast and deadlines move even faster.

Career sans advertising

No idea. Advertising chose me.

MELISSA PALMERController

Not everyone can so seamlessly navigate the right-brain, left-brain connection, but that’s exactly what makes Melissa so effective. As Controller, Melissa helps keep both sides of the Access-brain in check and everything she does, she does for a reason. For her, the accounting function is a crucial element to helping businesses of all sizes succeed in their mission and aligning her role with that purpose is what keeps her energized. That, and the natural energy, passion and creativity that comes with working in the marketing world. When she’s not manning the Access books, she flexes her own marketing muscles as co-owner of a downtown Roanoke staple, Chocolatepaper. And yes, sometimes we get to be her taste testers…

Career sans advertising

Author. I still have time to write a book, right?

MEHGAN PINIGISWeb Designer

An Access internship was all it took for Mehgan to switch her major from IT Project Management to Web and Mobile Programming. Four years later, Mehgan returned to the team as a graphic designer in the web department where she views every client project as a blank canvas: open to possibility. The fast-paced evolving ad industry is where she feels at home creating work in a creative environment where no two clients, or challenge, is alike. With an eye for modernized design, she’s always working to keep designs competitive and unique.

Career sans advertising

Interior Designer or Personal Stylist

Todd Marcum
TODD MARCUMPresident Emeritus and Senior Copywriter

Love, quite simply, is Todd’s motivator and unique advertising advantage. His love for communication fuels a passion for the creative process, and his love for creating client impact is what drove Todd to co-found Access. As a young media professional, Todd determined he was too gullible to be a journalist, but had the perfect amount of innocent curiosity to dive headfirst into every client project. Todd enjoys watching Access grow with every award-winning campaign and new hire (including two employees he taught as young children in Sunday school class). Todd is a recipient of the American Advertising Federation Silver Medal for lifetime contributions to the advertising industry and a member of the Marshall University School of Journalism and Mass Communications Hall of Fame. True to his desire that advertising be recognized as a major cultural influencer, Todd also concepted, wrote, and co-produced “Shine,” a full-length documentary capturing the rich advertising and public relations history of Southwest Virginia.

Career sans advertising

Game show host. Communications, in some form, is all I ever wanted to do.

TONY PEARMANPresident and CEO
RACHEL SPENCERVice President Strategic Communications / Associate
KRISTINE BAILEYVice President / Creative Director / Associate
CHRIS HENSONCreative Director
DESHEA WITCHERDirector of Digital Marketing
GREG KEENEDirector of Development
MICHAEL CRAIGHEADCreative Director
MISTY SMITH-KLEINSenior Account Manager
BRANDI DAWSONSenior Account Manager
ROBYN LEWISAccount Manager
TRINA DANIELSAccount Coordinator
MELISSA PALMERController
MEHGAN PINIGISWeb Designer
TODD MARCUMPresident Emeritus and Senior Copywriter