Originally constructed in 1922, Jefferson High School served as Roanoke’s largest high school for half a century. In 1989 the Jefferson Center Foundation was established to rehabilitate the building and establish a center to house nonprofit organizations involved in the performing arts, education and social services.
The old school’s auditorium sat dark until 1997, when the Board of Directors launched another campaign to renovate the space. Access was tapped to help create the new Shaftman Performance Hall within the Jefferson Center. The original estimate of $5 million for the auditorium increased to $9 million as construction problems and equipment costs increased dramatically. Throughout the $9 million renovation project, Jefferson Center Foundation and the Access team remained steadfast in the commitment to preserve the architectural authenticity of the hall. We were proud to create unique marketing tools to celebrate the opening in May 2001.