SEO, SEM, SOS? The world of organic and paid advertising online can often seem buried under a landslide of acronyms, mumbo jumbo, and honest confusion about the state of digital assets and measuring success.

Bottom line — is your website easy to find? Would you like to reach more of your target audience? When you reach them by placing ads online, investing in a blog, or boosting a social media post, are you converting the leads into business? And when you receive traffic reports, can you tell if those impressions are real people — or just worthless digital fraud?