Preparing students in a way that only a classic college experience can, Roanoke College combines firsthand learning with valuable personal connections, all in a truly classic setting. Access was thrilled to be called upon to help Roanoke College launch its ambitious capital campaign in 1997.
This partnership marked our first endeavor in marketing for higher education. The result? Our first capital campaign was a critical and financial success. The goal of $65 million was surpassed by $18 million dollars, totaling $83 million and exceeding the client’s goal by 43 percent. We have handled all alumni relations since that time and also done promotion, Web, and fundraising pieces for the athletic department, as well as the president’s report for the college. We have produced print and audio/visual programs that have been recognized through awards from the American Advertising Federation and CASE.