Blog & News

Prufreeding 101

By Brandi Dawson, Account Executive

Proofreading has always come easily to me – sometimes it’s more of a curse. It truly UPSETS me when I see something that has been published with a mistake in it. I wish that I didn’t notice these things, or at least not care, but alas. Restaurant menus have left me facepalming more times than I can count. Most of the time I just shake my head and brush it off, but I do remember one time where it was too much to take. I was perusing what should’ve been a very professional website (it was a college site), when I noticed an error. And then another. And by the time I saw the third or fourth error, I was filled with rage and had gone to the Contact Us page without even realizing what I was doing and started an email, first apologizing to them for being crazy, then going on to point out each of the errors so that whoever was in charge could fix them.

I have issues, I know. And I’m never even looking for these things – they just jump out at me. And the mistakes I’m used to finding are usually in small type, buried in lots of other words.

But not this one. We’ve all heard of “too good to be true.” I stumbled onto this gem recently in Blowing Rock, NC.



A new feeling washed over me. Can something be “too bad to be true?” It was such a BIG, glaring mistake that my first thought was that it was spelled that way on purpose. Surely they were just trying to be quirky. But no, it’s spelled correctly inside the store and on the website.

double facepalm


HOW?! Four words. Those are all that needed to be proofed. When it comes to finalizing anything with words, the number-one rule is even if you are the best writer and speller, ALWAYS have someone else look at it, because once you look at it so many times, your eyes will go right over the mistakes. I’m sure that whoever is responsible for this must have thought it wasn’t needed, since it was only FOUR WORDS…but clearly it was.

I reached out to our friends at Blue Ridge Sign & Stamp in Roanoke to see how much they think it would cost to replace it. They tell me it’s about $475 for that custom, sandblasted sign. OK, it’s not the end of the world. But I also reached out to our friends at Bulletproof to see how much they would have charged to proofread this sign: $37.50, which is their minimum charge for any job. A $437.50 mistake. That’s a whole lot of yarn.

cat yarn


Now please excuse me while I send this blog off to be proofed….

Topics: Agency Life