In Italian it means, “for love”. And for certain the designers who created this unique and innovative line of wedding rings poured an amazing amount of heart into these designs. Introducing details and finishes never seen before, the per amore line was created to offer brides and grooms an escape from traditional wedding rings.
Access was selected to help an established manufacturer introduce a unique and innovative new line of wedding bands. Working with the team from inception, we helped create the line’s name and identity, then partnered to birth an entire brand presence applied across all media. The brand included a conceptual approach to copy as well as branded photography and illustrations. Ads, collateral, and premiums helped establish the quality and drama of the product.