The Roanoke Valley College of Health Sciences had several challenges. Its brand was old and tired. Enrollment had become stagnant. The name of the organization limited its growth and stifled its scope. Access worked to breathe fresh life into the brand and relaunch the school’s branding with an energetic campaign that helped Jefferson College of Health Sciences capitalize on the growth of medical careers. In the first year of the rebranding, Jefferson College of Health Sciences established new records in applications and admissions … no small feat for a school that was more than 90 years old.