JMU is nationally recognized for its academics and is ranked as the top public masters-level university in the South for 16 consecutive years. In addition to their academic focus, JMU also fields competitive teams in many sports, especially football. With increased success the institution faced the need to improve facilities at their football stadium.

This $62 million project will create the pre-eminent college football environment in all of the NCAA Division I Football Championship Subdivision. This project will improve gameday atmosphere, expand seating capacity, and provide the premium seating options that JMU fans and supporters deserve. Access helped create the case statement and identity for the campaign.