Blog & News

In Two or Three Words

Writing advice from ad veteran David Oglivy recently was resurrected on Facebook. (10 Tips on Writing from David Ogilvy www.brainpickings.org) The jist: keep communications short and to the point. Write like you talk. Avoid “wooly” messages. (Doncha just love “wooly”? You all immediately knew what he meant, didn’t you?)

Our principal emeritus Terri Jones went Ogilvy one better. In an acceptance interview filmed at the National Press Club following her acceptance of Agency Executive of the Year from PR News, she proposed that nearly every important message in life is delivered in two, three words max.

Don’t believe it? Here’s a sampling.

It’s a boy. (Or it’s a girl.)

Tassles left to right.

I love you.

I do.

Welcome to _____. (Fill in the blank—first job, town, church.)

You won.

It’s benign.

I’m sorry.

See her interview at http://video.google.com/videoplay?docid=3458365945133737325 and compile a list of your own to send to us. We’ll post it in our next blog.

 

 

Topics: Agency Life, Advertising