With 45 years of impeccable service, Guertin Brothers is a name synonymous with bridal jewelry and wedding bands. Boasting the largest wedding band size range in the industry and even being credited as the creator of the “mother’s ring” even a name like Guertin Brothers needs help creating brand equity in today’s competitive jewelry industry.
Guertin Brothers has seen many trends come and go. Perhaps one of the most unappealing has involved the rise in the use of nonprecious, “alternative metals” like titanium, tungsten carbide, cobalt and others in fine jewelry. Guertin views this trend as not only a poor use of materials, but also wants to warn consumers about the horrible investment this represents. Access worked to create a clever series of marketing tools and supporting PR to shine a spotlight on this issue and poke a little fun at the trend.