The need: Promote the auction of Fox Island, a 260-acre property in the Thousand Islands chain in New York. The 100-year-old estate was filled with a highly collectible line of Mission-style furniture that also would be available for auction.
How Access helped: The success of the auction hinged on effective communications to reach and engage a small target audience of buyers with the assets and interests to own a unique property. Access released information to targeted lists and supplemented it with a cost-effective wire service release to the New York media, following-up with targeted pitch calls to engage reporters and editors.
The result: The Associated press filed a story on the unique property and calls to the New York Times and New York Post also paid off with articles. Media inquiries came in from around the globe.
In the world of absolute auctions, Woltz’ success at Fox Island is legendary. A New Jersey man who read the New York Times article was captivated with the idea of owning his own island, purchased Fox Island for a final price of $3.78 million. Antique magazines noted that the Stickley furniture also fetched prices far higher than expected. Examples included andirons expected to sell for $100-$400 brought $26,450 and recliners estimated to bring $4,000-$8,000 sold for $12,650 each.