Blog & News

Tips for a Strong Healthcare Digital Marketing Strategy

In a world where consumers rely on apps and websites to make their healthcare decisions, it’s essential to stay in the forefront of digital marketing strategies. Below are key elements to deploying a strong healthcare digital marketing strategy, guaranteed to reach your target demographics.   A Good Website Your website is your patients’ first impression Read More.

Topics: Blog, Website Design, SEO/SEM

Should I update my existing site or start from scratch?

When a client approaches Access with a web project, a common scenario is they already have a website, but want it “freshened up a bit.” And there is nothing at all wrong with that. In fact, as the web is continuing to evolve rapidly, a website can begin to look stale pretty quickly. Sites created Read More.

Topics: Programming, Website Design

The Future of the Web

It may be hard to believe, but the web is only about 25 years old. Most people tend to think of the internet and the web as the same thing, but in reality they are completely different. The internet has been around much longer than the web. Tim Berners-Lee invented the web in 1990, but Read More.

Topics: Programming, Website Design

Should there be an app for that?

Way back in 2007 Shrek the Third premiered, Jason Lewis completed the first human-powered circumnavigation of the globe, and, oh yeah, Apple released its first iPhone. It was just a fad. Despite being small and horribly underpowered by today’s standards, it kicked off the smartphone revolution. Other companies had beat Apple to market with their Read More.

Topics: Advertising, Programming, Website Design

How to Analyze Your Google Analytics in 20 minutes

Supporting Video Links: PowerPoint Download Link: https://goo.gl/TC61ql  How to set up Google Analytics: https://goo.gl/v4t9fI How to set up Goals in Google Analytics: https://goo.gl/FHQKz5 How to set up Google Webmaster Tools: https://goo.gl/Kx22bL Audience Overview Overall bounce rate benchmarks 26%-40% – Excellent 41%-55% – Average 56%-70% – Needs work or further analysis Take spam traffic into account Look Read More.

Topics: Business Intelligence, Brand Management, Website Design, SEO/SEM

I want a slideshow! A programmer’s take on why user empathy, not flashy trends is key to a great website.

When I first started creating websites AOL and Netscape were fighting for control of the World Wide Web (spoiler alert: neither won.) In those days, the web was very different. Dial-up connection speeds and non-existent standards meant that most websites were mostly text with maybe a tiny, grainy picture in the corner that took forever Read More.

Topics: Website Design