Blog & News

Horizontal Horror: What PR pros can learn from Instagram’s accidental update.

December 27, 2018. A day that will live on in Instagram infamy. At least for some irate users of the popular photo-sharing social media platform who woke up to find an update altering their Instagram news feed from a vertical scrolling, to a horizontal swiping layout. The horror! Although the update only lasted for a Read More.

Topics: Blog, Social Media, Public Relations, Content Marketing

No one is safe. Searching for Talent in a Social World.

Let’s face it.  I have the best job.  I have the good fortune to work with successful businesses, great clients and new projects every day, not to mention some of the most talented people in the advertising industry.  Being surrounded by greatness means I have to stay on my toes and adapt to whatever is Read More.

Topics: Social Media

When Initialisms Go Awry

The online world we live in is becoming increasingly small, forcing groups who wouldn’t normally interact to come face-to-clown face. Type any three letters into a search engine and you’re bound to get some interesting results. “HRW” gets Human Rights Watch and Hydro Review Worldwide. “VUA” finds a sandwich shop and the Visegrad University Association. Recently a Read More.

Topics: Social Media

Instagram Updates Icon and the Internet Sounds Off

By now, you’ve likely noticed that one of the most familiar icons on your phone has changed, drastically. Instagram announced their rebrand via this blog piece published on May 11, 2016. The article provides Instagram’s reasoning behind the updated logo and user interface. The internet is sounding off on Instagram’s new look, and Access figured we’d Read More.

Topics: Social Media

Does your business belong on Snapchat?

By Kelsey Blevins, SEO Specialist When Snapchat was first released in September 2011, it was widely viewed as the app the “kids” used to do some not so appropriate things due to it’s self-destructing capability. Today, Snapchat has a fraction of the user base Facebook commands, but it’s the fastest growing of any social network. Read More.

Topics: Social Media

Did a Hashtag Make the #Deschutes2Rke Difference?

By Jeremy Butterfield, Director of Public Relations Like any good Roanoker, I love to hear positive economic news coming out of our region, but I especially appreciate it when that good news involves craft beer. Not surprisingly, our office is thrilled with the announcement that Oregon-based Deschutes Brewery chose Roanoke as the site for its Read More.

Topics: Social Media