In a world where consumers rely on apps and websites to make their healthcare decisions, it’s essential to stay in the forefront of digital marketing strategies. Below are key elements to deploying a strong healthcare digital marketing strategy, guaranteed to reach your target demographics. A Good Website Your website is your patients’ first impression Read More.
Access had a great year in 2018. It’s always a great year when you get to do rewarding work for clients you admire. We developed more than a dozen websites for companies from a leading energy provider to a high-tech SAS developer to local nonprofits. We did ambitious branding projects for economic development agencies and Read More.
In the healthcare world especially, marketing professionals live and die by micro-moment decisions occurring online at rapid speeds. These days, the question upon which hospitals and private practices must focus is no longer ‘where are patients looking?’ But instead, ‘what do patients need to see?’ Last week, a post popped up in my Facebook news Read More.
Supporting Video Links: PowerPoint Download Link: https://goo.gl/TC61ql How to set up Google Analytics: https://goo.gl/v4t9fI How to set up Goals in Google Analytics: https://goo.gl/FHQKz5 How to set up Google Webmaster Tools: https://goo.gl/Kx22bL Audience Overview Overall bounce rate benchmarks 26%-40% – Excellent 41%-55% – Average 56%-70% – Needs work or further analysis Take spam traffic into account Look Read More.
[This is Part 2 of Kelsey’s SEO Fundamentals series. Click here to read Part 1.] SEO, or search engine optimization, is the process of improving the visibility of a site in search engine results by incorporating search engine friendly elements into a site. How words, graphics, images and multimedia files are labeled, formatted and placed Read More.
SEO, or search engine optimization, begins with the words typed into Google, Yahoo and Bing every day. Ranking for the right keywords is essential to a well-performing website, making keyword research invaluable to your marketing plan. Are Keywords Dead? Before we go any further, let’s address the elephant in the room. You might Read More.