Blog & News

Healthcare Marketing Micro-Moments: There’s Work to Be Done

In the healthcare world especially, marketing professionals live and die by micro-moment decisions occurring online at rapid speeds. These days, the question upon which hospitals and private practices must focus is no longer ‘where are patients looking?’ But instead, ‘what do patients need to see?’ Last week, a post popped up in my Facebook news Read More.

Topics: Blog, Research and Insights, Brand Management, SEO/SEM

4 Favorite Quotes to Inspire Your Marketing Research

As Access’ resident researcher, I can always find an issue that would benefit from further exploration. While many enthusiastically agree that research is a vital component to the project at hand, there are occasional situations (usually timeline or budget driven) where I find myself shouting excitedly about a particularly awesome fact-finding mission to a room Read More.

Topics: Blog, Business Intelligence, Research and Insights

Sometimes babies spit up; And other maternity leave marketing lessons

By: Rachel Spencer, Director of Business Intelligence  Throughout my recent maternity leave, I spent my days re-acclimating myself to the demands and idiosyncrasies of a newborn. As this wasn’t my first rodeo, I even managed to stay in touch with my Access family and managed a few projects here and there in between infant giggles, Read More.

Topics: Blog, Agency Life, Business Intelligence, Public Relations, Research and Insights, Advertising, Brand Management

Beware these 4 Simple Survey Mistakes

Here’s a fact about me. If I get a request to take a survey – be it through email, social media, or the good ol’ fashioned mailbox – I will take it. Whether or not you provide me any incentive to do so (although money and free stuff doesn’t hurt,) I’ll take it because my Read More.

Topics: Research and Insights

4 customer insights to know before going to market

If I asked you to tell me about your typical customer, what would you say? How much of what you think you know is based on assumption and how much is only surface deep? To get at the truly meaty stuff that’s going to help you provide better products, services and grow your business, there Read More.

Topics: Research and Insights

Ouch, Rhode Island. Not Cool.

By Rachel Spencer, Director of Business Intelligence If you’re in the advertising business, you’re cringing right now at the Cooler and Warmer campaign debacle in which the state of Rhode Island has found itself. In case you missed it, the New York Times has it WELL covered. There are so many elements that went wrong Read More.

Topics: Research and Insights