Prologue: My favorite part of advertising is meeting new creative minds and sharing and solving problems. This year, I began to ask friends, colleagues, clients (past and present), and even competitors in healthcare marketing to “Take 3” and discuss trends they see developing, explore challenges, and discuss opportunities. Since I know this is asking a lot Read More.
Every year, I review portfolios at universities and events hosted by our regional advertising club. It’s fun to see the work of the young people. Some of it is amazing. Some of it is a work in progress. But the promise of these young people is what is inspiring. Truth be told, I had no Read More.
This year I have been inspired by friends in a CEO peer group called CEO Stars. One of them is pretty famous for his work with national CMOs in AdAge – Drew Neisser. Drew’s work with CMOs really excites me, because my favorite part of this job is meeting new creative minds and sharing and solving Read More.
Access had a great year in 2018. It’s always a great year when you get to do rewarding work for clients you admire. We developed more than a dozen websites for companies from a leading energy provider to a high-tech SAS developer to local nonprofits. We did ambitious branding projects for economic development agencies and Read More.
In the healthcare world especially, marketing professionals live and die by micro-moment decisions occurring online at rapid speeds. These days, the question upon which hospitals and private practices must focus is no longer ‘where are patients looking?’ But instead, ‘what do patients need to see?’ Last week, a post popped up in my Facebook news Read More.
As Access’ resident researcher, I can always find an issue that would benefit from further exploration. While many enthusiastically agree that research is a vital component to the project at hand, there are occasional situations (usually timeline or budget driven) where I find myself shouting excitedly about a particularly awesome fact-finding mission to a room Read More.