Blog & News

Access Earns Eight PRSA Summit Awards, Including Best of Show

ROANOKE, Va. (November 9, 2018) – Access Advertising & Public Relations was privileged to bring home eight Public Relations Society of America (PRSA) Summit Awards, including Best of Show in Tactics from PRSA Blue Ridge. “It is a true honor to be recognized for the exceptional work and creative talents of our team,” said Access Read More.

Topics: News, Public Relations

Sometimes babies spit up; And other maternity leave marketing lessons

By: Rachel Spencer, Director of Business Intelligence  Throughout my recent maternity leave, I spent my days re-acclimating myself to the demands and idiosyncrasies of a newborn. As this wasn’t my first rodeo, I even managed to stay in touch with my Access family and managed a few projects here and there in between infant giggles, Read More.

Topics: Blog, Agency Life, Business Intelligence, Public Relations, Research and Insights, Advertising, Brand Management

The Controversial Oxford Comma

It seems so simple. The final comma in a list of things. But oh, it’s so much more. Also known as the serial comma. Lesser known as the Harvard comma or series comma. And known to me as a thorn in my side on an almost daily basis. I wonder how many red markers I’ve Read More.

Topics: Public Relations, Content Marketing, Advertising

You can practically smell it

By Jeremy Butterfield, Director of Public Relations Every PR pro and advertising professional wants to write copy that drives synergistic ROI and enables cutting-edge channels of communication. Ultimately, that message is leveraged by a company to expedite one-to-one users and incentivize distributed metrics. Warning: The preceding paragraph is filled with bullshit. Thanks to the wonders Read More.

Topics: Social Media, Public Relations

From Classroom Disruption, to Public Relations Professional

By Jeremy Butterfield, PR Senior Account Executive From my early years on, I spent a notable amount being punished for the many classroom disruptions I created with ease. 5th grade. Age 10. Basshoover Elementary. Home of the Basshoover Stingers. One of the craftier (while ultimately unsuccessful) classroom punishments to date backfires into an opportunity for Read More.

Topics: Public Relations

Why News Releases Are Not Dead, And How To Use Them Correctly

By Anthony Hardman, Director of Public Relations How many times have you had a client, or boss, question you on whether or not using news releases is an effective use of the marketing budget? Usually, this question comes in the form of an article forwarded to your inbox written by some expert declaring the release Read More.

Topics: Public Relations