The marketing world is beginning to find consensus on the value and role that content marketing plays in a strategic marketing approach for business success. For those who are unfamiliar, content marketing is a non-interruptive marketing strategy that doesn’t seek to sell consumers, but rather inform them, thereby building brand loyalty and ultimately a new Read More.
It seems so simple. The final comma in a list of things. But oh, it’s so much more. Also known as the serial comma. Lesser known as the Harvard comma or series comma. And known to me as a thorn in my side on an almost daily basis. I wonder how many red markers I’ve Read More.