Blog & News

Horizontal Horror: What PR pros can learn from Instagram’s accidental update.

December 27, 2018. A day that will live on in Instagram infamy. At least for some irate users of the popular photo-sharing social media platform who woke up to find an update altering their Instagram news feed from a vertical scrolling, to a horizontal swiping layout. The horror! Although the update only lasted for a Read More.

Topics: Blog, Social Media, Public Relations, Content Marketing

The Controversial Oxford Comma

It seems so simple. The final comma in a list of things. But oh, it’s so much more. Also known as the serial comma. Lesser known as the Harvard comma or series comma. And known to me as a thorn in my side on an almost daily basis. I wonder how many red markers I’ve Read More.

Topics: Public Relations, Content Marketing, Advertising

4 Tips to Keep your Office’s Content Marketing program churning

The marketing world is beginning to find consensus on the value and role that content marketing plays in a strategic marketing approach for business success. For those who are unfamiliar, content marketing is a non-interruptive marketing strategy that doesn’t seek to sell consumers, but rather inform them, thereby building brand loyalty and ultimately a new Read More.

Topics: Content Marketing