Blog & News

10 Portfolio Presentation Tips for New Graduates

Every year, I review portfolios at universities and events hosted by our regional advertising club. It’s fun to see the work of the young people. Some of it is amazing. Some of it is a work in progress. But the promise of these young people is what is inspiring. Truth be told, I had no Read More.

Topics: Blog, Business Intelligence, Social Media, Public Relations, Content Marketing, Research and Insights, Advertising, Brand Management, Creative Design, Programming, Website Design, SEO/SEM

Horizontal Horror: What PR pros can learn from Instagram’s accidental update.

December 27, 2018. A day that will live on in Instagram infamy. At least for some irate users of the popular photo-sharing social media platform who woke up to find an update altering their Instagram news feed from a vertical scrolling, to a horizontal swiping layout. The horror! Although the update only lasted for a Read More.

Topics: Blog, Social Media, Public Relations, Content Marketing

The Controversial Oxford Comma

It seems so simple. The final comma in a list of things. But oh, it’s so much more. Also known as the serial comma. Lesser known as the Harvard comma or series comma. And known to me as a thorn in my side on an almost daily basis. I wonder how many red markers I’ve Read More.

Topics: Public Relations, Content Marketing, Advertising

4 Tips to Keep your Office’s Content Marketing program churning

The marketing world is beginning to find consensus on the value and role that content marketing plays in a strategic marketing approach for business success. For those who are unfamiliar, content marketing is a non-interruptive marketing strategy that doesn’t seek to sell consumers, but rather inform them, thereby building brand loyalty and ultimately a new Read More.

Topics: Content Marketing