As Access’ resident researcher, I can always find an issue that would benefit from further exploration. While many enthusiastically agree that research is a vital component to the project at hand, there are occasional situations (usually timeline or budget driven) where I find myself shouting excitedly about a particularly awesome fact-finding mission to a room Read More.
“So let the other guys keep dreaming about the future. We’ll be the ones building it.” The truth of the matter is, the roads of a local ad agency and the giant automotive industry seldom converge. True, Access has done a couple local and regional car dealership commercials over the years. And, yeah, I Read More.
By: Rachel Spencer, Director of Business Intelligence Throughout my recent maternity leave, I spent my days re-acclimating myself to the demands and idiosyncrasies of a newborn. As this wasn’t my first rodeo, I even managed to stay in touch with my Access family and managed a few projects here and there in between infant giggles, Read More.
Supporting Video Links: PowerPoint Download Link: https://goo.gl/TC61ql How to set up Google Analytics: https://goo.gl/v4t9fI How to set up Goals in Google Analytics: https://goo.gl/FHQKz5 How to set up Google Webmaster Tools: https://goo.gl/Kx22bL Audience Overview Overall bounce rate benchmarks 26%-40% – Excellent 41%-55% – Average 56%-70% – Needs work or further analysis Take spam traffic into account Look Read More.