Blog & News

10 Portfolio Presentation Tips for New Graduates

Every year, I review portfolios at universities and events hosted by our regional advertising club. It’s fun to see the work of the young people. Some of it is amazing. Some of it is a work in progress. But the promise of these young people is what is inspiring. Truth be told, I had no Read More.

Topics: Blog, Business Intelligence, Social Media, Public Relations, Content Marketing, Research and Insights, Advertising, Brand Management, Creative Design, Programming, Website Design, SEO/SEM

TAKE 3 WITH VICTOR HARRINGTON: A CONVERSATION ON HEALTHCARE MARKETING TRENDS

Prologue: My favorite part of advertising is meeting new creative minds and sharing and solving problems. This year, I began to ask friends, colleagues, clients (past and present), and even competitors in healthcare marketing to “Take 3” and discuss trends they see developing, explore challenges, and discuss opportunities. Since I know this is asking a lot Read More.

Topics: Blog, Agency Life, Business Intelligence, Research and Insights, Advertising
healthcare marketing

Take 3 with Dean Browell: A Conversation on Healthcare Marketing Trends

This year I have been inspired by friends in a CEO peer group called CEO Stars. One of them is pretty famous for his work with national CMOs in AdAge – Drew Neisser. Drew’s work with CMOs really excites me, because my favorite part of this job is meeting new creative minds and sharing and solving Read More.

Topics: Blog, Business Intelligence, Research and Insights, Advertising, Brand Management

Painting a Brighter Future Black at Ford

“So let the other guys keep dreaming about the future. We’ll be the ones building it.”   The truth of the matter is, the roads of a local ad agency and the giant automotive industry seldom converge. True, Access has done a couple local and regional car dealership commercials over the years. And, yeah, I Read More.

Topics: Blog, Business Intelligence, Advertising

4 Favorite Quotes to Inspire Your Marketing Research

As Access’ resident researcher, I can always find an issue that would benefit from further exploration. While many enthusiastically agree that research is a vital component to the project at hand, there are occasional situations (usually timeline or budget driven) where I find myself shouting excitedly about a particularly awesome fact-finding mission to a room Read More.

Topics: Blog, Business Intelligence, Research and Insights

Sometimes babies spit up; And other maternity leave marketing lessons

By: Rachel Spencer, Director of Business Intelligence  Throughout my recent maternity leave, I spent my days re-acclimating myself to the demands and idiosyncrasies of a newborn. As this wasn’t my first rodeo, I even managed to stay in touch with my Access family and managed a few projects here and there in between infant giggles, Read More.

Topics: Blog, Agency Life, Business Intelligence, Public Relations, Research and Insights, Advertising, Brand Management