Every year, I review portfolios at universities and events hosted by our regional advertising club. It’s fun to see the work of the young people. Some of it is amazing. Some of it is a work in progress. But the promise of these young people is what is inspiring. Truth be told, I had no Read More.
This year I have been inspired by friends in a CEO peer group called CEO Stars. One of them is pretty famous for his work with national CMOs in AdAge – Drew Neisser. Drew’s work with CMOs really excites me, because my favorite part of this job is meeting new creative minds and sharing and solving Read More.
In the healthcare world especially, marketing professionals live and die by micro-moment decisions occurring online at rapid speeds. These days, the question upon which hospitals and private practices must focus is no longer ‘where are patients looking?’ But instead, ‘what do patients need to see?’ Last week, a post popped up in my Facebook news Read More.
By: Rachel Spencer, Director of Business Intelligence Throughout my recent maternity leave, I spent my days re-acclimating myself to the demands and idiosyncrasies of a newborn. As this wasn’t my first rodeo, I even managed to stay in touch with my Access family and managed a few projects here and there in between infant giggles, Read More.
Before starting my job at Access on September 5th, I had no idea what an “AE” (Account Executive) was. My supervisor, Misty Smith-Klein, was the first AE I ever had the pleasure of meeting and based on that meeting alone, I decided I love AEs. Misty is the industry ideal of a perfect manager: she Read More.
Supporting Video Links: PowerPoint Download Link: https://goo.gl/TC61ql How to set up Google Analytics: https://goo.gl/v4t9fI How to set up Goals in Google Analytics: https://goo.gl/FHQKz5 How to set up Google Webmaster Tools: https://goo.gl/Kx22bL Audience Overview Overall bounce rate benchmarks 26%-40% – Excellent 41%-55% – Average 56%-70% – Needs work or further analysis Take spam traffic into account Look Read More.