In a world where consumers rely on apps and websites to make their healthcare decisions, it’s essential to stay in the forefront of digital marketing strategies. Below are key elements to deploying a strong healthcare digital marketing strategy, guaranteed to reach your target demographics. A Good Website Your website is your patients’ first impression Read More.
“So let the other guys keep dreaming about the future. We’ll be the ones building it.” The truth of the matter is, the roads of a local ad agency and the giant automotive industry seldom converge. True, Access has done a couple local and regional car dealership commercials over the years. And, yeah, I Read More.
In the healthcare world especially, marketing professionals live and die by micro-moment decisions occurring online at rapid speeds. These days, the question upon which hospitals and private practices must focus is no longer ‘where are patients looking?’ But instead, ‘what do patients need to see?’ Last week, a post popped up in my Facebook news Read More.
If you like football, Super Bowl LII was as good of a game as you could ever wish to see. Offensive numbers rolled up like the score on a pinball machine, there were more passes to quarterbacks than punts, and the Philadelphia Eagles upset the New England Patriots to win their first Super Bowl 41-33. Read More.
Meet Devin Arrington, a junior at James Madison University, where he’s studying Media Arts and Design and — more importantly — is a bass player in the university symphony and jazz band. When I learned that Devin plays bass, I leapt at the opportunity to sing one of my dad’s absolute favorite songs: Johnny Mercer’s Read More.