It was my pleasure to present a long overdue honor at the Western Virginia American Advertising Awards to master jingle creator Tommy Holcomb. The event was held at the Market Building on March 1. The American Advertising Federation’s Silver Media Award Program is a nationally recognized award that honors men and women who have made outstanding Read More.
Every year, I review portfolios at universities and events hosted by our regional advertising club. It’s fun to see the work of the young people. Some of it is amazing. Some of it is a work in progress. But the promise of these young people is what is inspiring. Truth be told, I had no Read More.
Prologue: My favorite part of advertising is meeting new creative minds and sharing and solving problems. This year, I began to ask friends, colleagues, clients (past and present), and even competitors in healthcare marketing to “Take 3” and discuss trends they see developing, explore challenges, and discuss opportunities. Since I know this is asking a lot Read More.
December 27, 2018. A day that will live on in Instagram infamy. At least for some irate users of the popular photo-sharing social media platform who woke up to find an update altering their Instagram news feed from a vertical scrolling, to a horizontal swiping layout. The horror! Although the update only lasted for a Read More.
If you are a fan of defensive football with a deep understanding of the cover two defense, you may have really enjoyed the Super Bowl. The problem is that the vast majority of people who watch the Super Bowl don’t want to see that stuff. They want exciting offensive plays, scores rolling up like a Read More.
This year I have been inspired by friends in a CEO peer group called CEO Stars. One of them is pretty famous for his work with national CMOs in AdAge – Drew Neisser. Drew’s work with CMOs really excites me, because my favorite part of this job is meeting new creative minds and sharing and solving Read More.