Blog & News

You Can’t Buy Health Care This Good

Imagine you’re working two jobs. In the morning, you’re landscaping and in the evenings, you serve the public at a fast food restaurant. You make $12 an hour. You keep ahead of your bills, but just barely. Health care? Maybe one of your employers offers it and maybe they don’t. It really doesn’t matter, because Read More.

Topics: Blog

TAKE 3 WITH STEPHANIE CANNON: MENTAL HEALTH AWARENESS MONTH

Prologue: My favorite part of advertising is meeting new creative minds and sharing and solving problems. This year, I began to ask friends, colleagues, clients (past and present), and even competitors in healthcare marketing to “Take 3” and discuss trends they see developing, explore challenges, and discuss opportunities. Since I know this is asking a lot Read More.

Topics: Blog

10 Portfolio Presentation Tips for New Graduates

Every year, I review portfolios at universities and events hosted by our regional advertising club. It’s fun to see the work of the young people. Some of it is amazing. Some of it is a work in progress. But the promise of these young people is what is inspiring. Truth be told, I had no Read More.

Topics: Blog, Business Intelligence, Social Media, Public Relations, Content Marketing, Research and Insights, Advertising, Brand Management, Creative Design, Programming, Website Design, SEO/SEM

Tommy Holcomb, 2019 Silver Medal Award Recipient

It was my pleasure to present a long overdue honor at the Western Virginia American Advertising Awards to master jingle creator Tommy Holcomb. The event was held at the Market Building on March 1.  The American Advertising Federation’s Silver Media Award Program is a nationally  recognized award that honors men and women who have made outstanding Read More.

Topics: Blog, Advertising

TAKE 3 WITH VICTOR HARRINGTON: A CONVERSATION ON HEALTHCARE MARKETING TRENDS

Prologue: My favorite part of advertising is meeting new creative minds and sharing and solving problems. This year, I began to ask friends, colleagues, clients (past and present), and even competitors in healthcare marketing to “Take 3” and discuss trends they see developing, explore challenges, and discuss opportunities. Since I know this is asking a lot Read More.

Topics: Blog, Agency Life, Business Intelligence, Research and Insights, Advertising

Horizontal Horror: What PR pros can learn from Instagram’s accidental update.

December 27, 2018. A day that will live on in Instagram infamy. At least for some irate users of the popular photo-sharing social media platform who woke up to find an update altering their Instagram news feed from a vertical scrolling, to a horizontal swiping layout. The horror! Although the update only lasted for a Read More.

Topics: Blog, Social Media, Public Relations, Content Marketing