Blog & News

TAKE 3 WITH VICTOR HARRINGTON: A CONVERSATION ON HEALTHCARE MARKETING TRENDS

Prologue: My favorite part of advertising is meeting new creative minds and sharing and solving problems. This year, I began to ask friends, colleagues, clients (past and present), and even competitors in healthcare marketing to “Take 3” and discuss trends they see developing, explore challenges, and discuss opportunities. Since I know this is asking a lot Read More.

Topics: Blog, Agency Life, Business Intelligence, Research and Insights, Advertising

2018: Access Year in Review

Access had a great year in 2018. It’s always a great year when you get to do rewarding work for clients you admire. We developed more than a dozen websites for companies from a leading energy provider to a high-tech SAS developer to local nonprofits. We did ambitious branding projects for economic development agencies and Read More.

Topics: Blog, Agency Life, Public Relations, Research and Insights, Advertising, Creative Design, Website Design, SEO/SEM

We canceled our holiday party. And this is why.

Like most places, the office Christmas party had been an annual tradition at Access since the beginning. But a couple of years ago, we decided it was time for a change. We enjoy hanging out with our Access family, but wanted a new tradition that stoked the holiday spirit and provided an opportunity to give Read More.

Topics: Blog, Agency Life

Getting the Most Out of Your Agency Internship

Meet Devin Arrington, a junior at James Madison University, where he’s studying Media Arts and Design and — more importantly — is a bass player in the university symphony and jazz band. When I learned that Devin plays bass, I leapt at the opportunity to sing one of my dad’s absolute favorite songs: Johnny Mercer’s Read More.

Topics: Blog, Agency Life, Advertising, Creative Design

Sometimes babies spit up; And other maternity leave marketing lessons

By: Rachel Spencer, Director of Business Intelligence  Throughout my recent maternity leave, I spent my days re-acclimating myself to the demands and idiosyncrasies of a newborn. As this wasn’t my first rodeo, I even managed to stay in touch with my Access family and managed a few projects here and there in between infant giggles, Read More.

Topics: Blog, Agency Life, Business Intelligence, Public Relations, Research and Insights, Advertising, Brand Management

What do you even do here? An Account Manager’s Chronicle

Before starting my job at Access on September 5th, I had no idea what an “AE” (Account Executive) was. My supervisor, Misty Smith-Klein, was the first AE I ever had the pleasure of meeting and based on that meeting alone, I decided I love AEs. Misty is the industry ideal of a perfect manager: she Read More.

Topics: Blog, Agency Life, Advertising, Brand Management