The rebrand and new website development were not easy. They involved more than a year of work, countless late nights, and early morning conference calls with the Access design, PR, and research teams. In the end, the new streamlined website was lauded as a global success — not just for product presentation and clarity, but also for ease of use and branding integrity. The changes made to the design and site structure are performing well for TMEIC. The updated content has dramatically improved search rankings as well.
23.9 percent increase in total sessions
16.57 percent increase in page views, meaning users are more engaged
11 percent decrease in bounce rates