How Access Learned to Say Brand in Japanese

TMEIC

TMEIC drives industry around the world through a comprehensive offering of unique systems solutions, including variable frequency drives, motors, photovoltaic inverters, and advanced automation systems for a wide range of industrial applications.

Challenge

Access began working with the North American headquarters of TMEIC GE in the ’90s. Along the way we learned the challenges of working with the global brand and the parent company in Japan. We became well-versed in perspectives. We were challenged with helping the multinational company shed the legacy General Electric association and become its own entity with a refined logo, tag, and brand promise. Perhaps more challenging was unifying all global websites into one site.