Adding Energy To The Economy

Roanoke Regional Partnership

Roanoke Regional Partnership (RRP) serves as the point of contact for businesses looking to relocate and expand in the region. The Partnership team members are connectors who match the needs of organizations with resources and answers. It is a one-stop shop for learning about, evaluating, and connecting with local counties, cities, and towns.

Marketing and Communications

Access has worked with RRP to produce annual reports, member communications, and ongoing marketing materials across all markets and mediums. From innovative tradeshow promotions and fundraising strategy, to public relations and an ambitious video that garnered nearly 100,000 views in less than a month – without the help of any paid media – Access is a flexible and eager partner invested in our region’s future.

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Access completed a total website redesign for RRP in 2017. Our Research and Insights team started by conducting a leadership roundtable and interviewing site consultants in order to identify content needs. Our web team then combined what had previously been three separate microsites into one user-focused site with a new site architecture, which highlighted content based on user behavior and research. Development of the content was focused on SEO and cross-promoted to create engagement.

Visit the site.