Helping Hospitals Redefine Brands For New Success

LifePoint Health

LifePoint Health is a leading healthcare company with more than 65 community hospitals in 21 states across the U.S. and revenues in excess of $5.5 billion. LifePoint works with a broad array of healthcare providers across the nation, offering them unique opportunities to grow, prosper, and fulfill a mission of Making Communities Healthier. Access partnered with LifePoint during a time of explosive growth to help them seamlessly rebrand and onboard 10 newly acquired hospitals in four states during a one-year period.

Wilson Medical Center

This 294-bed facility is located in the rural community of Wilson, NC just 45 miles east of Raleigh. Fifty years after theĀ hospital was founded, Duke LifePoint acquired this community resource in order to ensure its success for the next 50 years. Access was selected to help the facility and the community identify opportunities for growth and change. Ultimately, this resulted in a new logo and a comprehensive marketing and public relations campaign to launch theĀ brand.