LifePoint corporate marketing and senior management at LifePoint-owned central Kentucky and Virginia hospitals tasked Access with completion of thorough market research and a comprehensive competitive analysis to inform future growth strategies and branding tactics throughout Kentucky and Virginia.
In response, Access completed a detailed online competitive review, as well as in-depth phone interviews with hospital CEOs. Armed with initial leadership feedback and a familiarity of the region’s healthcare outlook, Access followed up the executive discovery process with concentrated day-long, onsite interviews with additional hospital staff, board members, and community leaders. Our work focused on the Kentucky service territories of Bourbon Community Hospital, Bluegrass Community Hospital, Clark Regional Medical Center, and Georgetown Community Hospital, as well as the Virginia facilities of Danville Regional Medical Center and Memorial Hospital of Martinsville. Additionally, the Access team conducted a series of competitor visits to gather relevant marketing materials, document hospital signage, and collect internal messaging to further detail an exhaustive competitive analysis.
Following an extensive review of all interviews and competitor market research, Access presented a detailed analysis to LifePoint that included key takeaways, a comprehensive market analysis, and a series of suggested messaging tactics.