Helping a Chemical Company Raise The Standards of an Industry

Inorganic Ventures

Since 1985, Inorganic Ventures has been manufacturing a higher class of analytical inorganic standards and certified reference materials for a wide variety of chemical manufacturing applications. Inorganic Ventures’ focus on custom products enables them to create precise standards faster and more affordably than other manufacturers — and has helped them build a reputation for game-changing innovations. By partnering with Access, Inorganic Ventures has developed a more robust leadership role within the industry and pushed innovative ideas and products into new markets worldwide.

Transpiration

How do you introduce a new technology that extends the shelf-life of your product by preventing the passage of water vapor through the walls of a container — and make it fun? With a retro, animated musical short, of course! When Inorganic Ventures was ready to launch their new Transpiration Control Technology [TCT] aluminized bags, Access devised the memorable online video, simplified the product benefits with eye-catching cartoonery and wrote and produced a catchy song to pull it all together. Adding more traditional media to the mix made this an extremely successful campaign with lots of repeat views and even a sequel. 

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Innovation

You’d be forgiven for thinking a company that creates inorganic reference materials for industrial laboratories to be tedious, cryptic, and even dull. But you’d be wrong. With demand over the world, Inorganic Ventures is a dynamic and exciting enterprise that’s always finding new ways to change their industry. So, they turned to Access to help them showcase their personality as well as their expertise. Access capitalized on the many characters around the IV to build a more personalized experience for each customer.

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Education

In an industry like theirs, it’s important for Inorganic Ventures to show leadership in client education and scientific research. Starting with a new web experience, Access has help build an impressive library of papers, instruction, technical resources for chemists, and even how-to videos that position them as the go-to source for cutting-edge intelligence. We designed a website that makes valuable information easy to find and use with interactive charts, helpful dialogs, and even a popular chemistry joke page.

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