Access designed a new streamlined logo and introduced the tagline, “where people bank for good.” Then a comprehensive multi-media campaign using outdoor, TV, online media, and search was created. Access also orchestrated a street campaign using the “pay it forward” philosophy as a tangible example of exactly what Freedom First does in the communities it serves. We also planned and executed a motivational presentation to all employees helping empower them as brand ambassadors. As you can see from the stats, we achieved amazing market impact and social media engagement in a very short time. Not only did the Credit Union profit financially, they also received industry recognition for their efforts as well as a number of creative awards including national Telly awards and local ADDY awards.