A Website With a Central Focus

Central Virginia Community College

Established in 1966, Central Virginia Community College is a two-year state community college located in Lynchburg, Virginia. CVCC serves approximately 4,500 students at the main campus in Lynchburg and its off-site centers in Amherst, Appomattox, and Bedford, and offers 80 associate degree and career certificate programs.


Central Virginia Community College chose Access to rebuild a website that was outdated, was not within a Content Management System, and had more than 500 pages of content. The new website needed to be more focused and more engaging for a number of audiences. The process included extensive heat mapping, research, interviews with key stakeholders, and exploring multiple IU options. Working with a multi-departmental committee of CVCC representatives, the site benefited from different perspectives and consensus.

  • CVCC-Page-Views
  • The Numbers
  • CVCC-Bounce-Rate


Our discovery process not only helped build the site structure and features, but also identified the need to eliminate “college speak” and use everyday language to create a more engaging site. Access reduced the number of pages without eliminating needed content and trained more than 20 content administrators. The results quickly showed a decrease in bounce rates and a 10 percent increase in page views, indicating the goal of creating a more engaging site was achieved. Fully responsive, the site functions well on desktops, laptops, tablets, and mobile phones.