Life Insurance You Don’t Have to Die to Use


AIG is the world’s largest insurance organization, with more than 88 million customers around the globe. It offers property casualty insurance, life insurance and retirement services, mortgage insurance, and aircraft leasing.

Product Branding

Access began our relationship with the challenge of taking a new policy‚ the brainchild of one division CEO, and helping transform it from a dream into one of the global provider’s fastest-growing policy types. We worked on the national product launch and branding of Quality of Life Insurance. We created the identity, tag, and brand messaging, as well as the print-, web-, and video-based products that enabled the sales force to make a dramatic impact and exceed company expectations in record time.