THE VISION COUNCIL

What happens when the world’s largest eyewear trade association reaches 100% membership saturation? Time to change focus. The Vision Council challenged Access with increasing consumer engagement and brand awareness as it transitioned from a member-facing trade association to a consumer-focused vision resource. A research and brand audit concluded that messaging and PR editorial focus was too healthcare oriented, social media channels were underutilized, and the existing website was in need of attention.

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