LEWISGALE & THE HCA CAPITAL DIVISION
HCA is the nation’s leading provider of healthcare services and is comprised of locally managed facilities. LewisGale Regional Health System – which includes four hospitals, two cancer centers, six outpatient centers and 700 affiliated physicians – was Access’ first client. We worked with them for 18 years to provide ongoing support for their creative services department with advertising campaigns, TV and radio spots, identity, public relations, and branding needs. In an industry and an age known for disposable relationships, perhaps the best testimony to Access’ proof of performance is our longevity. The last branding effort Access completed for LewisGale resulted in a 23% increase in advertising recall, with no increase in advertising spend.