In a world where consumers rely on apps and websites to make their healthcare decisions, it’s essential to stay in the forefront of digital marketing strategies. Below are key elements to deploying a strong healthcare digital marketing strategy, guaranteed to reach your target demographics. A Good Website Your website is your patients’ first impression Read More.
ROANOKE, Va. (November 9, 2018) – Access Advertising & Public Relations was privileged to bring home eight Public Relations Society of America (PRSA) Summit Awards, including Best of Show in Tactics from PRSA Blue Ridge. “It is a true honor to be recognized for the exceptional work and creative talents of our team,” said Access Read More.
ROANOKE, Va. (July 16, 2018) – Access Advertising & Public Relations (Access) recently announced three significant promotions in a strategic approach to strengthen its marketing and advertising teams serving clients and communicating to global audiences. Gary Gilmore has been promoted to Executive Vice President at Access. Gilmore is a partner in the firm and has Read More.
In the healthcare world especially, marketing professionals live and die by micro-moment decisions occurring online at rapid speeds. These days, the question upon which hospitals and private practices must focus is no longer ‘where are patients looking?’ But instead, ‘what do patients need to see?’ Last week, a post popped up in my Facebook news Read More.
*Registration is free, but required. Click here to reserve your seat. Access’ Lunch & Learn series continues with Jerry Hoak, SVP/Group Creative Director at The Martin Agency in Richmond. Following his graduation from the VCU Brandcenter and prior to Martin, Jerry’s work-life journey allowed him to amass a stunning collection of award-winning work at various well-known agencies including Droga5, Read More.