Blog & News

Access Strengthens Teams and Service Lines with Internal Promotions

ROANOKE, Va. (July 16, 2018) – Access Advertising & Public Relations (Access) recently announced three significant promotions in a strategic approach to strengthen its marketing and advertising teams serving clients and communicating to global audiences. Gary Gilmore has been promoted to Executive Vice President at Access. Gilmore is a partner in the firm and has Read More.

Topics: News

Healthcare Marketing Micro-Moments: There’s Work to Be Done

In the healthcare world especially, marketing professionals live and die by micro-moment decisions occurring online at rapid speeds. These days, the question upon which hospitals and private practices must focus is no longer ‘where are patients looking?’ But instead, ‘what do patients need to see?’ Last week, a post popped up in my Facebook news Read More.

Topics: Blog, Research and Insights, Brand Management, SEO/SEM

GDPR: What It Is and How It Might Affect Your International Business (Hint: A $24 Million Fine)

You’ve probably received several emails from companies such as Google, domain hosts, and CRM companies explaining changes to their privacy policies. There is a very good reason for that. A $24 million or €20.5 million fine for not updating your privacy policy. Below are videos that explain what GDPR has to do with these changes, Read More.

Topics: Blog

Lunch & Learn: Creativity Through Adversity w/ Martin Agency’s Jerry Hoak

*Registration is free, but required. Click here to reserve your seat.  Access’ Lunch & Learn series continues with Jerry Hoak, SVP/Group Creative Director at The Martin Agency in Richmond. Following his graduation from the VCU Brandcenter and prior to Martin, Jerry’s work-life journey allowed him to amass a stunning collection of award-winning work at various well-known agencies including Droga5, Read More.

Topics: News

Obligatory Super Bowl Ads Blog

If you like football, Super Bowl LII was as good of a game as you could ever wish to see. Offensive numbers rolled up like the score on a pinball machine, there were more passes to quarterbacks than punts, and the Philadelphia Eagles upset the New England Patriots to win their first Super Bowl 41-33. Read More.

Topics: Blog, Advertising

Getting the Most Out of Your Agency Internship

Meet Devin Arrington, a junior at James Madison University, where he’s studying Media Arts and Design and — more importantly — is a bass player in the university symphony and jazz band. When I learned that Devin plays bass, I leapt at the opportunity to sing one of my dad’s absolute favorite songs: Johnny Mercer’s Read More.

Topics: Blog, Agency Life, Advertising, Creative Design