Wytheville Community College is a two-year public institution of higher education operating in Southwest Virginia with three locations. The college was established in 1967 and has grown from an initial enrollment of 837 to its current enrollment of more than 4,900. Wytheville Community College chose Access to rebuild a website that was more than six years old. The new website needed to be the single resource for area students, donors, faculty, staff, and administration.
increase in site visitors
increase in mobile use
Access started with an intense, two-month discovery phase talking to all user groups to find out how the website should function for them. This included on-campus surveys with students, online surveys to key stakeholders, and three focus group sessions with faculty and staff. This information guided discussions and working sessions with the website committee to develop site architecture, design, and usability. Access created a site with more than 300 pages of content, multiple administrators, and a strict content approval process. The website is responsive with all content being displayed on desktop browsers, tablets, and mobile devices, resulting in 70% more users and a 31% increase in mobile use.
Access is a great company to work with; they bring a wealth of knowledge and expertise to every marketing campaign or project.— Kenneth Akers, Public Relations and Marketing Wytheville Community College
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Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.