Virginia Western Community College School of Career & Corporate Training’s (VWCCT) mission is to provide state-of-the-art training and retraining resources, information, consulting, and support services to the business community in the region. VWCCT asked Access for help creating a unique website to organize and present the multi-layered workforce training program offered at the college. The challenge was made more complex since the website audience ranges from teenagers seeking a first job to boomers seeking to pursue a new career — as well as employers.
Access focused on the user experience to allow the audiences to easily self-select based on need and interest. Clear navigation, crisp graphics, and easily identifiable career images helped guide the visitors to their goals as well as offer options and important information about financial assistance and other program specifics. Access also helped develop the user flow for the online career assessment tool which helped undecided users explore their fit for a variety of career tracts. The best sites make complex content appear easy. And that is where Access excels for clients of all types.
While collaborating with Access on a wide range of initiatives, including those specifically to promote workforce development, I have been continually impressed by the high quality of work, marketing knowledge and responsiveness. They have helped us stand out in a crowded field and reach new audiences using cutting-edge tactics with online, digital and social media. I feel confident turning to Access for support when we need a quick turnaround on an impactful project.— Josh Meyer, Director of Marketing and Strategic Communications, Virginia Western Community College
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Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.