Virginia Tech (VT) is consistently named among the top public institutions in the U.S. Access has helped Virginia Tech in a broad range of capacities. When Access was asked to develop new admissions messaging emphasizing VT’s hands-on educational approach, we created The VT Moment campaign. The work showcased special insights that defined what it truly means to be a Virginia Tech Hokie. The all-digital campaign included social media and a microsite. The site generated a 73% increase in traffic and a record-breaking number of applications, representing a 12% increase.
Results
12%
increase in applications
10%
increase in enrollment
+1MM
in fundraising
Access also developed a comprehensive transit advertising program for the DC-based VT Language and Culture Institute which resulted in a 10% enrollment increase. When VT found that the institutional tagline, “Invent the Future,” did not connect with students on campus. Access created an experiential campaign to help bring the brand to life. The effort was recognized through a CASE Award.
And two years before going public with its first billion dollar capital campaign, Access was in the trenches, helping create a campaign identity, brand guide, and more than 20 department case statements. Fundraisers exceeded the lofty goal, raising a total of $1,112,703,977.
testimonial
The folks at Access did more than give us what we were after — they gave us more than we had envisioned. They worked for us just as well as they worked with us — a pretty rare commodity these days.
— Michael Kiser, Director of Development Virginia TechReady to work with us?
We’re ready to talk.
Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.
