What happens when the world’s largest eyewear trade association reaches 100% membership saturation? Time to change focus. The Vision Council challenged Access with increasing consumer engagement and brand awareness as it transitioned from a member-facing trade association to a consumer-focused vision resource.
media impressions in one year
increase in Facebook likes
increase in website traffic
A research and brand audit concluded that messaging and PR editorial focus was too healthcare oriented, social media channels were underutilized, and the existing website was in need of attention.
Access provided strategy and thought leadership during this difficult transition which played a large role in propelling the internal marketing division to record-breaking success. This included a two-page spread in TIME magazine’s Person of the Year issue, as well as a new consumer-facing website resulting in a 43% increase in online traffic.
As the chairman and the CEO of The Vision Council, we have pledged [to] focus on ... educating consumers, and partnerships — both domestically and abroad. As a result of that commitment, we are proud to say that [this year] was one of our best years ever.— Ed Greene, CEO, The Vision Council
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Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.