Results

10
Hospitals engaged in 4 states

UP
Health System branded and launched

ADDY
TELLY & Healthcare awards

We also supported four hospitals in Kentucky and two in Virginia with research and business intelligence which informed brand decisions. Our role placed us in direct contact with diverse leadership constituencies within each market, often holding disparate viewpoints and conflicting opinions. Access moderated and led these groups toward consensus. This resulted in new hospital names, brand promises, and complete marketing campaigns.


testimonial

We were challenged with taking three community hospitals [in the UP] with their own history, cultures, and identities and turning them into a system with a new, unified brand. We were very fortunate to have Access lead us through this entire process. Access was able to gather rich market research, interview key stakeholders, pitch proposals to leadership, execute press events, and deliver effective collateral for our new system. Our brand launch was very successful thanks to Access!

— Victor Harrington, Division Director Marketing & Communications

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Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.