Interactive Achievement made waves in the education industry creating tools and professional learning software to harness the power of data to inform instruction across K–12 education. IA supported educators with the immediate feedback they needed to build student performance and achievement. Despite rapid growth and amazing success allowing them to serve more than 1 million students in eight states — IA had plateaued and needed help to reach the next level.
in web traffic
generated for the founders
when acquired by competitors
Access partnered with IA to create new web content and developed a series of video testimonials that created new engagement online. Website traffic increased 25% — driven by the content that Access helped develop including ebooks, product literature, collateral, and a two-minute video. Email marketing using this value-added content increased open rates 35% and generated more than 400 downloads in the first week of release. But perhaps the most dramatic metric we helped IA achieve was the $40 million reward the founders received when they were purchased by the leading national provider PowerSchool in 2016.
The Access team does a fantastic job of acting as an extension of my internal marketing and creative team. They listen to our needs and apply their depth of knowledge to always produce a high quality, finished product that delivers results.— Marcy Daniel, VP of Marketing Interactive Achievement
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Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.