When it takes someone with a PhD to explain or understand what your business does — you need smart PR and innovative communications strategies. When Inorganic Ventures (IV), a global manufacturer of certified reference materials (CRMs), wanted to introduce an industry breakthrough to the world, Access delivered with public relations and social media expertise. Their executives tasked Access with the creation and coordination of a PR campaign following the development of an innovative breakthrough in CRM packaging — transpiration control technology (TCT).
increase in page views
social media impressions
increase in facebook followers
Access helped officially introduce the new technology to the global industry and continues to promote it with strategic public relations. The materials and strategies we used generated more than 13,400 views to the campaign landing page from 88 countries and boasted an average time per visit of more than three minutes. During one month alone, the TCT landing page experienced a 1,374% increase in unique visitors. The custom video animations which were hand drawn in-house garnered more than 30,000 views. Press release and pitching efforts generated earned placements in industry publication mainstays while social media tactics generated 2.5 million impressions; 27,000 clicks; and a 36% increase in Facebook followers. Access also created the IV website and continues to provide advertising, graphic design, and video services to the client.
I can’t say enough wonderful things about Access. We’ve worked with every department in this agency and they have been the backbone to many pivotal projects at our company over the years. We appreciate their creative intuition, attention to detail, and willingness to tackle any new venture. Their investment in the future of our brand has been priceless.— Laura Robinson Finley, Director, Commercial Operations Inorganic Ventures
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Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.