When Access first encountered Freedom First, the logo was in question, the brand promise was failing to resonate with target audiences, and community awareness of the organization was extremely low despite sizable media investments for more than a decade. Access conducted research and studied client data as well as the competitive landscape for banks and credit unions not only in the region, but nationally. In 2013, Access introduced a new brand message with a comprehensive multimedia campaign. As you can see from the stats, we
achieved amazing market impact and social media engagement in a very short time and have sustained unprecedented growth for the credit union.
Approach: Access conducted extensive consumer and customer research and studied client data as well as the competitive landscape for banks and credit unions not only in the region, but nationally. Access executed a comprehensive client makeover with a new identity, tagline, and brand. Thus began a multi-year partnership for advertising, marketing, and communications that has produced award-winning work and exceptional growth for the credit union, far exceeding expectations.
Results: Since our partnership began, Freedom First has experienced dramatic growth far outpacing peers in the same regional banking segment. Our work with the talented internal marketing team has driven target audience behavior using a constantly refined media mixture of outdoor, TV, online video, social media, and digital ads to meet defined goals in increased checking accounts and loans.
The Access team was an incredible resource during Freedom First’s rebranding initiative. They invested the time to learn about our company, understand our culture, and what brand identity we were striving to achieve. At the end of the project, we couldn’t have
been more pleased with the process or the outcome. None of this would have been possible without the encouragement and expertise of the Access team!
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Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.