Feeding Southwest Virginia (FSVA) — an affiliate member of Feeding America — has helped fight hunger and change lives in our region through community partnerships for more than 40 years. FSVA has worked with Access for branding and communications for many years. FSVA leadership approached Access when they realized that the website was failing to properly engage and educate visitors on how the organization operates and impacts our community — and convert them into donors. Access specializes in helping organizations bring their brand promise to life with effective copy and powerful graphics.
As always, we first worked to understand the desired messaging hierarchy and goals, created site maps and explored a variety of user flow options. Using a sprint session, we created a full wireframe interactive prototype to help illustrate the vision for the new site. We combined powerful photography and sourced stock illustrations which we customized for FSVA to help visually portray the food bank’s operations in infographics. The result was a powerful combination of a site that works as good as it looks.
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Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.