Call Federal is a $350 million community oriented financial institution serving the diverse needs of the Richmond region. Call Federal takes great pride in giving back to the community and has a great corporate culture. It has also built a loyal and devoted client base with exceptional service and incredible stories of personal care for customers’ needs and lives. This vibrant brand, however, was not being reflected or articulated well in marketing efforts.
Access helped review all aspects of the Call Federal brand. The previous tagline, Your Community Credit Union, is just one small example of the work that needed to be done. Working closely with the leadership team, we helped them infuse their beliefs into ads and customer tools and overhauled the way customers’ stories were integrated into marketing and branches. We summed it all up with a new tagline and brand statement — Passionately Local Banking — and created a full campaign to showcase this passion.
Results
41%
increase in loans
85%
growth in credit cards
Access partnered with Call Federal to launch a campaign for their Visa Platinum card during which 85% of Call Federal’s credit card growth took place. Balances grew $1.56 million by year’s end, with $1.32 million of that growth occurring during the campaign.
testimonial
Access was a valued partner ... helping refine our strategy and appeal to car buyers. Access advised us to live our mission through this campaign, helping consumers to make informed decisions that place them in a better financial position. We are proud of this campaign not only for the stellar results, but also because of the valuable advice we were able to share with the Richmond community.
— Kristen Ramos, Marketing Manager Call FederalReady to work with us?
We’re ready to talk.
Access is a full-service marketing communications agency that delivers data with creative direction to get your message heard. For nearly 25 years we have provided branding, advertising, web design, and public relations services to clients of all sizes who come to us with one goal in common: get results.
