SEO Fundamentals Part 2: How to Use Keywords

[This is Part 2 of Kelsey’s SEO Fundamentals series. Click here to read Part 1.] SEO, or search engine optimization, is the process of improving the visibility of a site in search engine results by incorporating search engine friendly elements into a site.  How words, graphics, images and multimedia files are labeled, formatted and placed on Read More.

SEO Fundamentals Part 1: Guide to Keyword Research

  SEO, or search engine optimization, begins with the words typed into Google, Yahoo and Bing every day. Ranking for the right keywords is essential to a well-performing website, making keyword research invaluable to your marketing plan.   Are Keywords Dead? Before we go any further, let’s address the elephant in the room. You might have heard some whispers Read More.