They say imitation is the sincerest form of flattery. Interesting how the opening of this just released Lincoln commercial starring Matthew McConaughey so closely mirrors the Virginia’s Blue Ridge video Access produced earlier this year. The VBR video, produced by Dave Perry Cinematographer and widely distributed via industry blogs because of his groundbreaking use of Read More.
By Anthony Hardman, Director of Public Relations How many times have you had a client, or boss, question you on whether or not using news releases is an effective use of the marketing budget? Usually, this question comes in the form of an article forwarded to your inbox written by some expert declaring the release dead. If Read More.
By Anthony Hardman, Public Relations Director As a Kent State University graduate, most people would expect me to be outraged by Urban Outfitters’ latest stunt. Well, I’m not, and I’ll explain why, but first a little background. If you haven’t yet heard, the company recently promoted the sale of a ‘blood stained’ Kent State University sweatshirt described Read More.
EA Sports, the creators of the wildly popular Madden 15 football game, thought they had a real marketing winner with the Madden GIFerator. By now, marketers should have learned that the fickle hands that power the Internet can’t be trusted with anything as important as a brand. The site has generated some hilarious memes, many having Read More.
Without a whole lot of fanfare, Access turned 18 on September 1. If Access were a person (and sometimes it seems as if it is), he or she could legally do a lot of things they could not do back in August. These include: Get a tattoo At Access, two-thirds of our folks have exercised their right to Read More.
By Kelsey Blevins, PR Account Coordinator As a pop culture fanatic, about 99.9 percent of the 900 accounts I follow on Twitter are celebrities and brands. I have come to accept the fact that even though I think I am hilarious, no one else shares the same sentiment. This means that most of the time I Read More.