Written by Jerry Dunnavant — VP, Strategic Marketing“How much in sales lift can I expect from spending a billion dollars in advertising?” I was recently asked this question by a prospective client…okay, it wasn’t really a billion dollars but I got your attention didn’t I? Nonetheless, what’s the answer to the question, “If I spend ‘x’ amount on developing and implementing a Read More.
My first idea for this post was along the lines of Back to School and how it’s a fresh start for the rest of the year. Time to plan and get back to a routine; time to get things in order and make lists…you know what I mean. But I didn’t have time between mid-August Read More.